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How to write a great business plan: sales and how to write a great business plan: sales and marketing the opinions expressed here by inccom columnists. Your marketing strategy report can determine whether your company continues with an existing strategy or switches to another one your report has to address company. Confidential ©2009 network solutions, llc e- book series guide to writing a killer marketing plan written by: steven fisher. Discover how to research and write a marketing plan to attract customers and ultimately grow your business. What are the main items your marketing plan should include first, make sure it aligns with business goals and strategy then use these easy steps to write your.